2013년 11월 30일 토요일

About 'portfolio accounting system'|...commitment to fact and reason within both American journalism and the broader political system. Though lying is not foreign to U.S. politics and media, ...







About 'portfolio accounting system'|...commitment to fact and reason within both American journalism and the broader political system. Though lying is not foreign to U.S. politics and media, ...








...As               Student               Credit               Card               Debt               Rises,               Banks               Quietly               Reward               Schools               Colleges               Make               Millions               Selling               Access               and               Addresses               to               Bank               of               America               By               Ben               Protess               and               Jeannette               Neumann               
               Huffington               Post               Investigative               Fund
               Some               of               the               nation's               largest               and               most               elite               universities               stand               to               gain               millions               of               dollars               from               selling               the               names               and               addresses               of               students               and               alumni               to               credit               card               companies               while               granting               the               companies               special               access               to               school               events,               the               Huffington               Post               Investigative               Fund               has               found.
               The               schools               and               their               alumni               associations               are               entitled               to               receive               payments               that               multiply               as               students               use               their               cards.

Some               colleges               can               receive               bonuses               when               students               incur               debt.
               The               little-known               agreements               have               enriched               schools               and               some               banks               at               a               time               when               young               women               and               men               already               are               borrowing               at               record               levels,               raising               questions               about               whether               such               collegiate               and               corporate               alliances               are               in               the               best               interests               of               students.
               "The               fact               that               schools               are               getting               paid               for               students               to               rack               up               debt               is               a               disgrace,"               said               congressman               Patrick               Murphy,               a               Pennsylvania               Democrat               and               former               professor               at               the               U.S.

Military               Academy               at               West               Point.

He               said               that               banks'               payments               to               schools               amount               to               "kickbacks."
               KEY               FINDINGS               

Our               examination               of               affinity               agreements               involving               some               of               the               nation's               largest               and               most               prestigious               colleges               revealed               that               schools               and               alumni               associations:
               Sell               students'               personal               information.

Many               are               contractually               obligated               to               share               students'               names,               phone               numbers               and               addresses               with               banks.


                              Earn               royalties:               Banks               typically               pay               schools               $1               for               each               student               who               keeps               a               credit               card               open               for               90               days.

When               students               carry               a               balance,               some               schools               can               collect               up               to               $3               more               per               card.


                              Cash               in               each               time               a               student               uses               plastic:               Many               schools               are               entitled               to               receive               0.4               percent               of               all               retail               purchases               made               with               student               cards.


                              Benefit               from               marketing               incentives:               When               a               university               or               alumni               association               agrees               to               market               cards               to               students               itself,               the               payoff               is               greater               --               sometimes               up               to               $60               for               each               card               opened               through               a               school's               own               marketing.


                              Offer               special               perks:               Banks               sometimes               gain               special               access               to               athletic               events.

Cornell               University               must               provide               Chase               Bank               with               tickets               and               "priority"               parking               passes               at               football,               basketball,               hockey               and               lacrosse               games.

               Landmark               credit               card               legislation               signed               by               President               Obama               one               year               ago               curbed               some               marketing               tactics               on               campuses               but               didn't               prohibit               the               arrangements               between               colleges               and               banks,               known               as               "affinity"               agreements.


                              The               substance               of               these               deals               had               been               secret.

A               provision               in               the               law,               authored               by               Murphy,               requires               their               disclosure.

But               even               now,               few               schools               post               the               contracts               online               or               publicize               their               existence.

Obtaining               a               copy               can               take               two               weeks               or               more.


                              Thus               it's               unclear               how               many               of               the               nation's               2,700               four-year               colleges               have               such               agreements,               or               how               many               allow               credit               card               companies               to               target               students               in               addition               to               graduates.

Bank               of               America,               which               dominates               the               market,               said               it               has               affinity               contracts               with               some               700               schools               and               alumni               associations,               where               marketing               practices               vary.

At               least               100               schools               are               believed               to               have               affinity               agreements               with               other               financial               institutions.


                              Seventeen               contracts               obtained               by               the               Investigative               Fund               from               schools               and               their               alumni               associations               detail               the               special               access               granted               to               banks,               such               as               allowing               them               to               set               up               booths               at               football               games.

All               of               the               agreements               call               for               colleges               to               provide               students'               names,               phone               numbers               and               addresses.


                              For               granting               such               access               and               information,               schools               can               receive               royalty               payments               based               on               the               number               of               students               opening               accounts               and               the               amount               they               spend,               the               contracts               show.


                              Most               of               the               schools               are               entitled               to               earn               more               whenever               a               student               carries               a               balance               from               year               to               year.


                              Some               consumer               advocates               question               whether               colleges               participating               in               affinity               agreements               are               failing               to               safeguard               the               young               people               in               their               care.


                              "Universities               should               place               the               welfare               of               their               students               as               their               highest               priority               and               shouldn't               sell               them               off               for               profit,"               said               Ed               Mierzwinski,               consumer               program               director               for               the               federation               of               state               Public               Interest               Research               Groups,               or               PIRG.


                              Three               schools,               after               being               contacted               by               the               Investigative               Fund,               stopped               allowing               banks               to               market               to               students.

Seven               other               schools               and               alumni               associations,               including               alumni               organizations               at               Brown               University               and               the               University               of               Michigan,               said               they               have               abandoned               the               practice,               even               though               their               contracts               appear               to               require               it.


                              The               contracts               call               for               a               range               of               minimum               payments               by               banks.

At               Brown,               Bank               of               America               agreed               in               2006               to               pay               $2.3               million               over               seven               years.

At               Michigan,               the               bank               in               2003               agreed               to               pay               $25.5               million               over               11               years.


                              The               bank               says               it's               not               taking               advantage               of               students;               it's               amassing               new               customers               whose               loyalties               can               span               a               decade               or               more.


                              "Our               objective               in               serving               the               student               market               is               to               create               the               foundation               for               a               long-term               banking               relationship,"               Bank               of               America               spokeswoman               Betty               Riess               said               in               an               email,               adding               that               the               bank               offers               reasonable               rates               and               low               credit               limits               on               student               cards,               and               that               it               primarily               solicits               graduates               and               sports               fans.


                              Many               schools               have               renegotiated               contracts               with               the               bank               to               limit               marketing               to               students,               she               said.


                              Schools               still               engaging               in               the               practice               defend               selling               access               to               students               and               their               contact               information.

Colleges               say               the               money               helps               them               plug               holes               in               budget               shortfalls               and               shrinking               endowments.

Some               say               they               use               the               money               to               grant               more               scholarships               to               students.


                              Some               colleges               and               alumni               organizations               also               argue               that               students               need               to               learn               fiscal               responsibility-and               how               better               to               do               that               than               by               having               a               credit               card?


                              The               University               of               Michigan               alumni               association,               facing               growing               scrutiny               from               consumer               groups,               says               it               reached               an               agreement               with               Bank               of               America               to               stop               marketing               to               students               in               early               2008.

Jerry               Sigler,               chief               financial               officer               of               the               alumni               association,               said               he               made               the               decision               begrudgingly.


                              "Managing               credit               is               as               much               a               part               of               education               and               maturation               as               anything               else               going               on               campus,"               he               said.

"Credit               isn't               bad,               it's               a               reality."               
                              The               benefits               are               not               always               so               obvious               for               students               whose               families               already               face               soaring               tuition               costs               and               hefty               loan               payments.

College               seniors               graduated               in               2008               with               average               credit               card               debt               of               more               than               $4,100,               up               from               $2,900               four               years               earlier,               according               to               data               compiled               by               student               lending               company               Sallie               Mae.


                              On               their               own               for               the               first               time,               young               credit               card               users               can               quickly               fall               behind               on               payments.


                              Despite               not               having               a               full-time               job               or               much               in               savings,               Lisa               Smith               easily               found               her               first               credit               card               on               campus-from               bank               marketers               stationed               outside               her               freshman               dormitory.

Once               she               racked               up               charges,               new               card               applications               poured               in               from               other               companies.


                              By               the               time               she               graduated               in               2005,               she               had               the               average               number               of               credit               cards               for               a               college               student               -               four               -               as               well               as               $15,000               in               credit               card               debt.

Now               28,               Smith               is               still               paying               $500               monthly               in               credit               card               bills,               some               dating               back               to               purchases               from               her               college               days.


                              "I               know               that               I               brought               it               on               myself,"               said               Smith,               who               attended               High               Point               University               in               North               Carolina,               which               says               it               now               prohibits               on-campus               marketing.

"But               I               really               felt               like               I               was               preyed               on.

I               didn't               understand               how               long               it               was               really               going               to               take               to               pay               them               back."               
                              Students               'Hugely               Important'               
                              On               May               22,               2009,               President               Obama               signed               sweeping               new               consumer               credit               card               protections               into               law.

All               too               often,               Obama               noted               at               the               time,               Americans               used               credit               cards               as               an               anchor               rather               than               a               lifeline.

Students               were               no               exception.


                              The               Credit               Card               Accountability,               Responsibility               and               Disclosure               Act               prohibited               banks               from               using               some               of               their               most               aggressive               marketing               practices               on               students.

For               instance,               banks               can               no               longer               require               students               to               apply               for               a               card               to               receive               promotional               gifts               such               as               pizza               or               sweatshirts.


                              Nor               can               banks               supply               credit               cards               to               anyone               under               age               21-most               college               underclassmen-unless               the               customer               has               a               cosigner.

The               law               requires               only               that               the               co-signer               be               over               21.

The               co-signer               needn't               be               a               parent               or               guardian.


                              The               law               does               not               prevent               credit               card               companies               from               paying               schools               for               special               access               to               students.


                              Chase               Card               Services,               a               division               of               JPMorgan               Chase               &               Co.,               has               a               handful               of               such               agreements,               but               Bank               of               America               dominates.

It               became               the               market               leader               in               2006               when               it               acquired               credit               card               giant               MBNA,               a               pioneer               in               affinity               agreements               that               often               involved               pro               sports               teams               and               professional               associations.


                              Soon               after               the               acquisition,               Bank               of               America               set               its               sights               on               colleges.

At               a               March               2006               conference               hosted               by               Goldman               Sachs,               Bank               of               America               executive               John               Cochran               described               students               as               "an               emerging               market               that               we               could               really               capitalize               on,"               according               to               a               transcript.


                              From               a               bank's               perspective,               students               represent               an               important               demographic:               Not               only               do               many               first-time               cardholders               hunger               for               credit;               they               arelikely               to               stay               customers               for               quite               some               time               -               up               to               15               years,               according               to               a               2005               study               by               Ohio               State               University               researchers.


                              "Student               credit               cards               are               hugely               important               to               a               bank,"               said               Kerry               Policy               Groth,               who               negotiated               collegiate               affinity               agreements               as               an               MBNA               account               executive               from               1998               to               2005.

"Your               first               credit               card               is               usually               the               one               you               keep."               
                              Although               Bank               of               America               does               not               disclose               how               many               student               accounts               it               has               or               what               it               earns               from               student               credit               cards,               Cochran,               at               the               2006               conference,               characterized               the               collegiate               affinity               market               -               students,               faculty,               alumni               and               sports               fans               -               as               "an               over               $6               billion               portfolio."               The               portfolio               may               have               declined               in               recent               months               as               the               bank's               entire               credit               card               business               has               suffered               from               rising               default               rates.


                              Bank               of               America               spokeswoman               Riess               emphasized               that               the               bank               primarily               targets               alumni               and               fans               as               prospective               customers,               with               students               accounting               for               about               2               percent               of               all               open               collegiate               accounts               -               likely               representing               thousands               of               young               consumers.


                              'Students               as               Commodities'               
                              Affinity               agreements               vary               from               school               to               school.


                              The               University               of               Pennsylvania's               agreement               with               Bank               of               America               required               the               school               to               compile               an               initial               list               of               233,000               potential               customers,               including               students,               alumni,               faculty               and               staff,               to               offer               the               bank.

If               requested,               the               school               removes               potential               customers               from               the               contact               list.


                              When               Princeton               University               signed               its               affinity               agreement               with               Bank               of               America               in               2004,               it               agreed               to               provide               the               names               of               at               least               4,000               students               and               75,000               graduates.


                              After               a               bank               obtains               the               information,               it               can               send               an               agreed-upon               number               of               solicitation               letters               and               emails.

A               2008               PIRG               survey               of               more               than               1,500               undergraduate               students               found               that               about               80               percent               received               mailings               from               credit               card               companies.


                              Some               affinity               agreements               also               permit               banks               to               advertise               at               school               sporting               events.

Banks               often               have               booths               at               football               and               basketball               games               where               students               21               or               older,               alumni               and               fans               can               sign               up               for               a               card.


                              Colleges               and               alumni               associations               are               entitled               to               rewards               for               providing               special               access               and               information.

Bank               of               America               typically               pays               schools               $1               for               each               student               who               opens               a               credit               card               account               and               keeps               it               open               for               90               days,               according               to               contracts               reviewed               by               the               Investigative               Fund.


                              Some               schools               also               can               earn               more               as               students               rack               up               charges-and               debt.

The               University               of               Oklahoma,               among               other               schools,               is               entitled               to               receive               0.4               percent               of               all               retail               purchases               made               with               student               cards.

Most               of               the               17               contracts               obtained               by               the               Investigative               Fund               entitle               schools               to               extra               compensation-up               to               $3               a               card--when               students               carry               a               balance               from               year               to               year.


                              "Essentially,               contracts               with               credit               card               companies               are               using               students               as               commodities               to               earn               revenue               for               the               universities               from               companies               who               don't               necessarily               have               the               students'               best               interest               in               mind,"               said               PIRG's               Mierzwinski.


                              As               part               of               many               agreements,               banks               also               pay               for               rights               to               use               school               trademarks               -mascots,               logos               and               emblems               -               on               their               advertisements.


                              Banks               often               brand               their               cards               with               the               familiar               images.

This               marketing               tool,               known               as               co-branding,               has               its               critics.

Irene               Leech,               associate               professor               of               consumer               studies               at               Virginia               Tech,               said               the               practice               leads               some               to               believe               that               universities               have               negotiated               favorable               credit               card               rates               for               their               students.


                              "Alumni               and               students               both               think               that               it's               the               best               deal               out               there               that               [the               school]               could               get               for               me,"               an               assumption               that               is               not               always               correct,               she               said.


                              Nor               do               students               necessarily               get               the               lowest               rates.

At               Princeton,               alumni               cards               carry               an               annual               percentage               rate               of               11.9               percent,               compared               to               14.9               percent               for               student               cards,               according               to               the               school's               seven-year               affinity               agreement,               signed               in               2004.

Rates               may               have               changed               since               then.


                              Bank               of               America               currently               charges               a               14.24               annual               percentage               rate               on               its               Student               Visa               Platinum               Card,               the               primary               product               it               markets               to               students.

Students               are               not               locked               in;               the               rate               varies               depending               on               the               market's               prime               rate.

The               bank               said               it               doesn't               increase               rates               on               students               for               reasons               such               as               falling               behind               on               their               payments.

Nor               does               it               impose               an               annual               fee.


                              "We               take               a               conservative               approach               to               lending               to               young               adults,"               Bank               of               America's               Riess               said,               noting               that               the               bank               limits               a               student's               exposure               to               debt.

The               bank               offers               credit               lines               for               students               that               "typically"               start               at               $500               and               are               capped               at               $2,500,               she               said.


                              The               bank,               Riess               said,               also               seeks               to               educate               students.

"We               also               provide               a               number               of               tools               to               help               young               adults               better               manage               their               finances,"               she               added,               including               free               identity               theft               protection,               a               student               financial               handbook               and               an               online               educational               brochure               about               building               good               credit,               called               "The               Essentials."               
                              "Building               a               future               customer-that               was               really               the               goal"               of               affinity               agreements,               said               former               MBNA               executive               Groth.

"You're               not               out               to               gouge               them;               you               want               a               positive               experience."               
                              Shifting               Practices               
                              This               spring,               Columbia               University,               the               Iowa               State               University               alumni               association               and               Michigan               State               University               all               amended               their               affinity               agreements               to               prohibit               any               marketing               to               students.

They               did               so               within               a               week               of               receiving               phone               and               email               inquires               from               the               Investigative               Fund.

School               officials               said               they               had               been               working               on               the               amendments               for               months.


                              The               Investigative               Fund               requested               Columbia's               contract               on               March               22.

Columbia               officials               signed               the               school's               amended               agreement               two               days               later.

The               timing               was               "mostly               coincidental,"               according               to               Michael               Griffin,               executive               director               of               Columbia's               alumni               association.

He               said               that               the               school               had               never               allowed               marketing               directly               to               students.


                              Seven               other               schools               contacted               by               the               Investigative               Fund               said               they               no               longer               allow               marketing               to               students,               even               though               their               affinity               contracts               would               appear               to               obligate               them               to.

School               officials               said               they               had               no               documentation               backing               up               their               assertions.


                              "A               lot               of               schools               have               student               access               in               their               agreements"               -               but               don't               necessarily               allow               it               anymore,               said               Peter               Osborne,               who               managed               the               collegiate               credit               card               business               at               Bank               of               America               until               2007.

Schools               sometimes               informally               "just               request               that               marketing               stop               rather               than               reopening               their               entire               contract."               
                              For               instance,               according               to               an               affinity               agreement               between               the               University               of               Texas               alumni               association               and               Bank               of               America,               the               association               is               expected               to               provide               the               bank               with               students'               names               and               addresses.

But               the               alumni               association               says               it               has               abandoned               that               practice.


                              "We               are               not               marketing               to               students               at               this               time               and               we               haven't               for               some               time,"               said               Bill               McCausland,               chief               operating               officer               for               Texas               Exes,               the               ex-students'               association.

"Whether               the               contract               allows               us               to               or               not,               we               are               not               doing               so."               
                              He               acknowledged               that               students               could               still               sign               up               for               credit               cards               without               the               school's               involvement.

Bank               of               America,               he               said,               is               "still               marketing               our               card               and               they               are               doing               a               very               good               job               of               it."               
                              At               Harvard,               the               alumni               association               is               supposed               to               provide               a               subsidiary               of               Barclays               PLC               with               "as               complete               a               list               as               possible               of               all               Harvard               alumni               and               students,"               according               to               the               association's               affinity               contract.

But               Harvard               spokesman               Kevin               Galvin               said               the               card               was               never               marketed               to               students.

"We               view               this               card               as               a               service               to               alumni,"               he               said.


                              Other               schools               acknowledged               to               the               Investigative               Fund               that               they               release               students'               contact               information.

These               schools               staunchly               defend               their               affinity               agreements               as               important               sources               of               revenue.

And               some               royalties               benefit               students,               according               to               school               and               bank               officials.


                              "The               revenues               from               this               go               to               vital               services               that               otherwise               might               not               be               free               and               otherwise               might               not               be               offered,"               said               Osborne,               the               former               bank               official               who               now               advises               universities               as               they               negotiate               affinity               agreements.

Osborne               said               the               revenues               "support               alumni               programs,               student               scholarships               and               preserve               jobs               within               alumni               associations."               
                              Some               of               the               royalties               from               Penn's               contract               go               to               scholarships               and               helped               pay               for               the               development               of               Campus               Express,               an               online               system               where               students               can               order               textbooks               and               manage               their               dining               plans,               according               to               university               spokesman               Ron               Ozio.


                              Princeton               uses               its               profits               "to               support               alumni               activities,"               school               spokeswoman               Emily               Aronson               wrote               in               an               email.


                              Catherine               Bishop,               vice               president               of               public               affairs               at               the               University               of               Oklahoma,               said               affinity               agreements               are               beneficial               because               they               limit               the               amount               of               marketing               that               goes               on.

"The               contract               that               we               have               in               place,"               she               said,               "is               designed               to               keep               multiple               companies               from               soliciting               on               campus."               
                              This               story               was               reported               in               partnership               with               the               Stabile               Center               for               Investigative               Journalism               at               Columbia               University.

Protess               is               a               staff               reporter               with               the               Investigative               Fund.

Neumann               graduated               from               the               Stabile               program               in               May.

Amanda               Zamora,               Lauryn               Smith               and               Joseph               Frye               also               contributed               to               this               story.


                              
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With               your               help,               and               the               help               of               volunteer's               recruited               through               Campus               Progress               and               the               Huffington               Post               College               page,               we'll               be               compiling               contract               details               for               as               many               schools               as               possible.

To               help               investigate,               simply               pick               a               school               from               our               Top               50               list.


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    1. thetechcurve.blogspot.com/   01/18/2013
      ... available to move their work out of the system. This is crucial. When digital work...The Case for Student Managed Digital Portfolios. So what's the point of all this effort and...
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    11. Portfolio Accounting System - Blog Homepage Results

      ...already provided a full account of the panel discussion in his... from VC portfolio companies; although long... integrated System-on-Chips for the next...
      ...business, you need to have an accounting system in order to stay in business. So that... a franchise store or a property portfolio. Everything needs to be accounted...
      The Tactical Timing System (TTS) has been painstakingly...and back-tested. In a real world account (the SMA Portfolio), TTS returned 6.2% per year versus...



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